Research, measurement, and analyses of branding construct(s)

Research methodologies and techniques, analytical tools and processes about brands, and brand-related constructs and phenomena.

  • Application of quantitative modelling in brand research
  • Development and application of scales in brand research
  • Application of qualitative techniques in brand research
  • Application of marketing analytics in brand research
  • Application of big data analytics in brand research
  • Application of web analytics in brand research
  • Development, application(s), interpretation(s) of marketing metrics about branding and brand-related constructs


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