Contextualizing branding and brand management

Branding and brand management is context specific that goes beyond the traditional contextualization of a brand(s) as products, services, and organizations.

  • Product branding
  • Service branding
  • B2B branding
  • Employee and Employer branding
  • Leader as a brand
  • Celebrity as a brand
  • Political branding
  • Branding of higher education
  • Branding international organizations
  • Branding of Not for Profit Organizations
  • Brand as an idea
  • Branding taboo product(s) and service(s)
  • Branding in the rural market


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