Place & Destination Branding

Place branding and destination branding are independent disciplines of branding theories applying branding theories and concepts for places and tourist destinations.

  • Place branding perspectives
  • Customer based place brand equity (CBPBE)
  • Tourism destination branding
  • Tourism destination image and product-country image
  • Destination brand equity
  • Place branding and public diplomacy
  • Regional identity and place/destination branding
  • Place branding and investments
  • Branding of hospitality services


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