Strategic management perspective(s) of brand(s)

Brand(s) as a focal point(s) of corporate, business and functional level strategies and its implications thereof.

  • Corporate branding
  • Brand architecture and brand portfolio
  • Brand extensions
  • Strategies relating to a business conglomerate (brands)
  • Mergers & Acquisitions in a branding context
  • Co-branding, joint ventures, and other strategic (brand)alliances
  • Internationalization of brands
  • Corporate brand identity and organizational learning
  • Corporate social responsibility (CSR) and branding

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