Managing brand(s) across geographies

Strategies, decisions, and choices related to the brand(s), branding and brand management across diverse geographical, socio-cultural and economic markets.

  • Global branding strategies
  • Managing brands across cultures
  • Country of origin (COO) effects
  • Branding under specific governmental regulations
  • Exiting international markets
  • Branding in emerging markets
  • Emerging market brands

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