Branding in the age of Web 2.0 & App-based Branding

The impact of web 2.0, digital media, social media, and digital marketing on the present and the future of branding and brand management.

  • Managing brand(s) in the digital space
  • Consumer - brand engagement in the digital space
  • Handling irate consumers in the digital space
  • Developing and harvesting online brand communities
  • Using digital space as a tool for brand communications
  • Privacy, security, and activism issues in digital space
  • Branding through mobile applications
  • Branded apps

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