Workshop On - An Introductory Course on Structural Equation Modeling (SEM)
November 3 & 4, 2011. (Thursday & Friday)
@ IBS Hyderabad, India

About SEM

Structural Equation Modeling (SEM) with latent variables has become one of the widely used techniques to examine complex research models in business and social research. Recently SEM using AMOS (user friendly s/w) has gained popularity in different fields of research and in practice viz. psychology, healthcare, social sciences, market research, information systems research and organizational research.

Multivariate techniques like multiple regression, factor analysis, discriminant analysis, multivariate analysis of variance etc. can examine only a single relationship at a time. To explain complex causal relationship where there is series of dependent-independent relationship, none of the above mentioned multivariate techniques can be applied. But structural equation modeling (SEM) enables us to examine series of dependent-independent relationships simultaneously. It is particularly useful in testing theories that contain multiple equations involving dependence relationships, where a hypothesized dependent variable becomes an independent variable in a subsequent dependence relationship.

Objectives of the Workshop

The workshop primarily has two fold objectives:

1. To introduce the basic concepts related to SEM and

2. To illustrate the basic applications of SEM using the AMOS software using hands on lab sessions with valid data sets.

Who Should Attend?

1. Research Scholars

2. Faculty Members and

3. People engaged in or interested in contemporary statistical techniques.


Basic knowledge of multivariate techniques such as factor analysis and multiple regression.

Participant Fee

Rs.8500 (Eight Thousand Five hundred only) per participant. Fee includes:

Workshop registration fee
Workshop Kit

Note: 1. As a compliment, participants will be provided accommodation free of cost.

2. Apart from Early bird discount, appropriate discount will be provided for bulk registration (2 or more members from the same institute).

Registration Details




Early Bird Registration

Before 26th October, 2011

10% Discount.

Regular Registration

Up to 02nd November, 2011

No Discount.


1. Cheque/DD should be drawn in favour of 'IBS, Hyderabad' and should be mailed only by registered post to:
Dr. Sanjit Kumar Roy
Assistant Professor,
IBS, Hyderabad, Dontanapalli, Shankerpalli Road, Hyderabad - 501504.

2. Kindly e-mail us the scanned copy of both the registration form and the DD/Cheque before sending it by registered post.

3. Cheque/DD should reach us on or before 02nd November 2011.

Click Here To Download Registration Form


November 3 & 4, 2011.

Thursday: 10.00 am to 05.00 pm

Friday: 09.30 am to 05.45 pm


IBS, Hyderabad.
Dontanapalli, Shankerpalli Road,
Hyderabad – 501504

Profile of Resource Persons

Dr. Sanjit Kumar Roy

Ph.D in Management, ICFAI University, Dehradun; MSc in Nuclear Physics, Presidency College, Calcutta and an MBA, Jadavpur University, Calcutta.

Five years of Academic Experience and Five years of Corporate Experience.

Spent about a year @ Bentley University, Boston, MA, USA as a Visiting Scholar.

Published in both international and national journals of repute, some of them include: Managing Service Quality: An International Journal; International Journal of Bank Marketing; The Marketing Management Journal; Journal of Global Marketing; Computers in Human Behavior; South Asian Journal of Management.

Attended and presented papers at both international and national conferences of repute: viz. IIMA Marketing Conference, 2007 & 2011; New England Statistics Symposium, 2008, Boston; Pacific Asia Conference on Information Systems, 2009; Academy of Marketing Science, 2010 ; Academy of Marketing 2010, UK; and Australian & New Zealand Marketing Academy Annual Conference, Christchurch, 2010, NZ.

Attended ‘Partial Least Square’ Workshop organized by the PLS School, Neuss Germany in December 2008.

He serves on the Editorial Advisory Board of International Journal of Bank Marketing (Emerald) and the Editorial Review Board of Journal of Indian Business Research (Emerald); South Asian Journal of Management and SDM IMD Journal of Management (India).

Prof. Sridhar Vaithianathan

MBA, NIT, Warangal; B.E., GCE, Tirunelveli; and NET qualified management studies faculty. Eight years of Academic Experience and Two years of Corporate Experience Spent about a year @ University of Toledo, Toledo, Ohio, USA as a Visiting Scholar.

Published in both international and national journals of repute, viz. Electronic Commerce Research, IUP Journal of Systems management & FedUni Journal of Higher Education.

Attended and presented papers at both international and national conferences of repute: viz. Midwest Decision Sciences Institute (DSI), 2008, Pennsylvania, USA; Association of Information System (AIS), 2008, Toronto, Canada; IIMB, 2008; Pacific Asia Conference on Information Systems (PACIS), 2009, ISB, Hyderabad; and IIMC, December 2010.

Attended 'Partial Least Square (PLS)' Workshop organized by Geoffrey S. Hubona, Associate Professor, Georgia State University, Atlanta, Georgia in January 8&9, 2010.

Research interests include E-commerce Diffusion, Information Security, RFID and Technology Adoption.